Bird Sees Micromobility Momentum In Global Markets
Australia, Middle East, and Asia Demonstrate Strong Demand
MIAMI--(BUSINESS WIRE)-- Bird Global, Inc. (NYSE:BRDS), a leader in environmentally friendly electric transportation, today announced significant momentum across global markets including Australia and the Middle East, as well as in Asia through its platform partner, Bird Rides Japan (BRJ). In both Australia and the Middle East, Bird has grown its market operations in recent months, and in Japan, recent regulatory changes will significantly expand access to micromobility beginning this summer.
“Bird is proud to operate in communities around the world,” said Renaud Fages, Chief Mobility Officer, Bird. “We focus on meeting our city partners’ needs while investing in markets with the potential for strong, profitable programs. We will continue to explore new markets where micromobility can thrive, and we’re grateful to the cities, riders, and partners who make that possible.”
In Australia, Bird continues to grow operations as additional cities look to offer micromobility programs. This month, Bird launched an e-scooter program in Perth, Australia, marking the company’s first major market in Australia for e-scooters, and was granted a permit to operate in Kalgoorlie-Boulder. The program joins Bird’s other operations across Australia, including Margaret River, Bunbury, Albany, Waverley, Randwick, Sydney, and Inner West. In addition, Bird is hoping to launch programs across the State of Victoria following the State expanding its e-scooter trial.
In addition, Bird’s operations in the Middle East have grown since it launched in Doha, Qatar, in time for the World Cup. Just during that four week event, the company saw over 119,000 rides completed in Qatar, demonstrating the significant value and opportunity associated with providing micromobility services for large-scale events. Since then, Bird has expanded into Abu Dhabi. Programs in Australia and the Middle East offer valuable counter-seasonal operations for the company.
Beyond Bird’s own operations, the company powers micromobility programs in cities around the world through its platform partners: independent entities that operate shared micromobility programs using Bird’s technology and using Bird’s vehicles. Bird has powered a micromobility pilot program through its platform partner, Bird Rides Japan, in areas of Japan since late 2021. Beginning in July of this year, new changes to the regulatory environment will fully open up the Japanese market for scooter operations, removing the requirement to have a driver’s license in order to operate a scooter. As a result, Bird Rides Japan and Bird both anticipate increased ridership and opportunity in the market.
“Micromobility has strong potential for Japan, and many communities in Japan would benefit from a shared scooter program,” said Hideaki Miyauchi, CEO, Bird Rides Japan (BRJ). “We’re looking forward to what the rest of this year holds, and are grateful to local leaders and policymakers for their partnership.”
In addition to operations in Japan, Bird’s platform partners operate micromobility programs in over a dozen markets around the world including South Korea, Georgia, Ukraine, Hungary, Malta, Central America, Mexico, and the Caribbean.
For more information on Bird, visit www.bird.co.
Bird is an electric vehicle company dedicated to bringing affordable, environmentally friendly transportation solutions such as e-scooters and e-bikes to communities across the world. Founded in 2017 by transportation pioneer Travis VanderZanden, Bird’s cleaner, affordable, and on-demand mobility solutions are available in more than 350 cities, primarily across the United States, Canada, Europe, the Middle East, and Australia. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option for people who live and work there.
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Source: Bird Global, Inc.
Released April 6, 2023